A Clear Process From First Audit to Ongoing Growth
Know what happens, why it matters, who is responsible, and how performance will be measured.
Step 1: Discovery and Business Goals
We learn about your company, Texas markets, service mix, average job value, sales capacity, current marketing, budget, seasonality, and growth priorities.
Step 2: Complete Marketing Audit
We review the website, search visibility, Google Business Profile, local listings, paid campaigns, content, competitors, tracking, call handling, and conversion paths.
Step 3: Prioritized Strategy
You receive a practical plan showing what should be fixed first, which channels are recommended, what will be measured, and what resources are needed from your team.
Step 4: Tracking and Foundation
Before scaling campaigns, we establish or improve analytics, call tracking, form tracking, conversion events, account access, website security, and reporting baselines.
Step 5: Build and Launch
The team executes approved SEO, content, website, local, social, and advertising work according to the agreed scope and launch priorities.
Step 6: Review Lead Quality
Performance is reviewed using calls, forms, appointment feedback, campaign data, search visibility, engagement, and available closed-job information.
Step 7: Optimize and Report
We adjust targeting, content, landing pages, budgets, local signals, and priorities based on verified results. Reports explain what happened, what was completed, what was learned, and what comes next.
What We Need From the Client
- Accurate business, service, and service-area information
- Timely access to website and marketing accounts
- Approval of content, creative, claims, and offers
- Real project photos and testimonials when available
- Fast lead response and sales-status feedback
- Notification of business changes, promotions, staffing, or capacity limits
